**Project 1 — Customer 360 Platform**
**Situation:** 12 disparate sources (CRM, billing, support, marketing) fed inconsistent, duplicated data. The business needed a single customer view for analytics and personalization, but batch full-refresh took 18+ hours and couldn’t meet a 4-hour freshness SLA.
**Task:** Deliver a canonical customer view with <6h freshness, deduplicated and lineage-tracked.
**Action:** Designed a canonical schema with MDM-style golden records....
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